2015 · Brand & Motion
Boost Daily
A wellness platform identity and launch package — naming, brand system, motion, and the kind of voice that sounds like a friend, not a clinic.
Overview
Wellness, without the white coat.
Boost Daily was a wellness platform that wanted to feel less like a clinic and more like a daily check-in with a friend who happens to know what they're doing.
The brief was a complete launch package: name energy, mark, color, type, motion, and a tone of voice that worked across notifications, emails, and product copy.
My role
What I did.
- Brand system — palette, type, mark refinement, applied templates.
- Motion package — short loops for social and product surfaces.
- Voice and copy guidelines for in-product use.
- Launch assets across web, video, and email.
Featured
Brand reel.
Boost Daily · YouTube
Stills
Brand & motion frames.
Results
The numbers.
Lessons
What this taught me.
Wellness brands live or die on tone. A clinical voice scares people off; a too-cute voice loses trust. The sweet spot is calm and competent — the friend who happens to be a nurse.
I still hold every brand voice exercise against that mental model.
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